A critical review of evidence on the sociocultural impacts of food marketing and policy implications

Appetite
Georgina Cairns

Abstract

Historically, responsible marketing policy development has drawn on a substantive research agenda regarding the micro level effects of marketing on food choice. In contrast there has been almost no research on macro level effects. To date public health has been the main disciplinary source of evidence. As a first step towards exploring the significance of this evidence gap, a critically interpretive review of evidence on the effects of food marketing on the sociocultural food environment was conducted. A review of reviews approach was used to search for evidence across a broad multi-disciplinary range of evidence sources. This was supplemented with snowball searches of the reference lists of the identified reviews and included studies. Ten reviews and 31 individual studies met review inclusion criteria. Evidence of impacts on dietary norms, population level shifts in food and drink category preferences and in the cultural values underpinning food behaviours were identified. The review also identified evidence for two mechanisms of effect. The findings represent preliminary evidence in support of the case for the responsible marketing policy research agenda to be expanded from its historical focus on micro level impacts to inclu...Continue Reading

Citations

Apr 30, 2019·Obesity Reviews : an Official Journal of the International Association for the Study of Obesity·Vivica I KraakGary Sacks
Jan 20, 2021·Nutrición hospitalaria·Daiana Quintiliano Scarpelli DouradoAnna Christina Pinheiro Fernandes
Dec 6, 2020·Nature Reviews. Endocrinology·Anna Coates, Emma Boyland
Nov 28, 2020·Journal of Nutritional Science·Paula M HortaAline C S Lopes
Jun 26, 2021·Pediatric Obesity·Jayanne Mayara Magalhães de MeloJonas Augusto Cardoso da Silveira
Nov 17, 2021·Obesity Reviews : an Official Journal of the International Association for the Study of Obesity·Alexandra ChungKathryn Backholer
Jan 4, 2022·Public Health Nutrition·Amy Heather FinlayEmma J Boyland

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