A crosssectional analysis of Facebook comments to study public perception of a new diagnostic test called the Cytosponge

Diseases of the Esophagus : Official Journal of the International Society for Diseases of the Esophagus
Wei Keith TanRebecca C Fitzgerald

Abstract

Social media provides a useful platform for informal discussions about healthcare. Acceptability is key to the uptake of diagnostic devices and this can be difficult to gauge from questionnaires and qualitative studies. The aim of this study is to investigate whether Facebook could be used to gauge public perception toward uptake of a new diagnostic test for Barrett's esophagus called the Cytosponge. We retrospectively reviewed Facebook comments relating to a video on the Cytosponge. We categorized comments into: (1) Positive, (2) Negative, (3) Unknown and (4) Questions. Recurring themes that arose were compared to a qualitative study on the Cytosponge. The video received 22.5 million views and 2837 comments within four months. Of these, 525 comments were positive, 215 were unknown, 179 were negative, 71 were questions, and 1847 were 'Tagged' comments. Among positive comments, recurrent themes were that it was innovative, could lead to early cancer-detection, and more favorable than endoscopy. Among negative comments, a recurring theme was concern about the risk of gagging and vomiting. Among 'questions', a recurring theme was related to the risk of Cytosponge detachment. We compared our analysis to a published qualitative stud...Continue Reading

References

Sep 14, 2001·Qualitative Health Research·K M Robinson
Sep 14, 2010·BMJ : British Medical Journal·Sudarshan R KadriRebecca C Fitzgerald
Jun 11, 2011·Biomarkers in Medicine·Sudarshan KadriRebecca C Fitzgerald
Dec 17, 2014·Journal of Health Communication·Karley AbramsonWen-Ying Sylvia Chou
Dec 30, 2014·The New England Journal of Medicine·Anil K Rustgi, Hashem B El-Serag
Mar 4, 2017·European Journal of Surgical Oncology : the Journal of the European Society of Surgical Oncology and the British Association of Surgical Oncology·W K TanR C Fitzgerald

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