Abstract
Binge drinking is a severe health problem faced by many US colleges and universities. College students often post drinking-related text and images on social media, portraying their alcohol use as socially desirable. In this project, we investigated the feasibility of mining the heterogeneous data (e.g. text, images, and videos) on Facebook to identify drinking-related contents. We manually annotated 4266 posts during 21 October 2011 and 3 November 2014 from "I'm Shmacked" group on Facebook, where 511 posts were drinking-related. Our machine learning models show that by combining heterogeneous data types, we were able to identify drinking-related posts with an F1-score of 0.81. Prediction models built on text data were more reliable compared to those built on image and video data for predicting drinking-related contents. As the first step of our efforts in this direction, this feasibility study showed promise toward unleashing the potential of mining social media to identify students who binge drink.
References
Sep 6, 2001·Journal of American College Health : J of ACH·S E JonesC V Hill
May 7, 2002·Journal of American College Health : J of ACH·Henry WechslerHang Lee
Feb 7, 2008·IEEE Transactions on Neural Networks·O ChapelleV N Vapnik
Jul 5, 2008·Personality & Social Psychology Bulletin·Laura E Buffardi, W Keith Campbell
Dec 20, 2008·IEEE Transactions on Systems, Man, and Cybernetics. Part B, Cybernetics : a Publication of the IEEE Systems, Man, and Cybernetics Society·Xu-Ying LiuZhi-Hua Zhou
Jan 7, 2009·Archives of Pediatrics & Adolescent Medicine·Megan A MorenoDimitri A Christakis
Jun 30, 2009·Journal of Studies on Alcohol and Drugs. Supplement·Ralph W HingsonElissa R Weitzman
Jul 20, 2010·The Journal of Adolescent Health : Official Publication of the Society for Adolescent Medicine·Megan A MorenoDimitri A Christakis
Nov 26, 2010·Journal of Health Communication·Catherine P LovecchioWilliam DeJong
Jan 26, 2011·Alcohol and Alcoholism : International Journal of the Medical Council on Alcoholism·Severin HaugUlrich John
Mar 2, 2011·Drug and Alcohol Review·Brad RidoutLouise Ellis
Mar 17, 2011·American Journal of Men's Health·Katie G Egan, Megan A Moreno
Oct 5, 2011·Archives of Pediatrics & Adolescent Medicine·Megan A MorenoTara Becker
Apr 19, 2013·Journal of Medical Internet Research·Carl L HansonBret Hansen
Nov 29, 2013·Journal of Public Health Policy·David H Jernigan, Anne E Rushman
Dec 3, 2013·Alcohol and Alcoholism : International Journal of the Medical Council on Alcoholism·Eleanor M WinpennyEllen Nolte
Jan 15, 2014·Computers in Human Behavior·Megan A MorenoJens Eickhoff
Feb 26, 2015·Current Diabetes Reports·Daniel J Rubin
Citations
Jan 14, 2020·Health Informatics Journal·Jiang Bian, François Modave
Aug 28, 2019·JMIR Research Protocols·Maryam ZolnooriLixia Yao
Dec 1, 2020·JMIR Public Health and Surveillance·Tavleen SinghSahiti Myneni