A medical profession in transition: exploring naturopathic physician blogging behaviors

Health Communication
Justin Walden

Abstract

Naturopathic medicine is a holistic healing approach involving natural remedies, wellness, and disease prevention. A literature review shows the discipline is attempting to overcome several professional obstacles and expand into new areas. Amid this transition, the naturopathic community--like other groups--has adopted Web 2.0 technologies such as blogs. This article features interviews with one naturopathic medical student and 17 naturopathic physicians and reviews of interviewee blogs to understand this group's communication activities. Findings suggest blogs are venues for projecting both individual and group credibility to stakeholders. I conclude that blogs serve a "represent all of us" group function and are new examples of gray or alternative health literature.

References

Nov 6, 2001·Medical Anthropology Quarterly·H A Baer
Jan 25, 2002·The Medical Clinics of North America·Michael J Smith, Alan C Logan
Mar 20, 2003·Genetics in Medicine : Official Journal of the American College of Medical Genetics·Thomas W Valente
Mar 2, 2010·Primary Care·Sara A Fleming, Nancy C Gutknecht
May 1, 2010·Patient Education and Counseling·Elaine Hsieh, Soo Jung Hong
Jun 19, 2010·American Journal of Public Health·Edward Alan Miller, Antoinette Pole

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