A proposed model for the analysis and interpretation of focus groups in evaluation research

Evaluation and Program Planning
Oliver T Massey

Abstract

Focus groups have an established history in applied research and evaluation. The fundamental methods of the focus group technique have been well discussed, as have their potential advantages. Less guidance tends to be provided regarding the analysis of data resulting from focus groups or how to organize and defend conclusions drawn from the analysis. This article reviews the methodology of the focus group with an emphasis on thematic analysis of latent data at three levels, articulated, attributional, and emergent. The three levels are described and illustrated with respect to their value and contribution to evaluation within the framework of the group method and qualitative standards of thematic analysis.

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Citations

Jun 16, 2012·Annals of Emergency Medicine·Lisa A CalderJamie Brehaut
Sep 28, 2014·Journal of Religion and Health·Erin MooreCarole Bowe-Thompson
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Sep 1, 2019·Journal of Adolescent Research·Rowena CrabbeRobert Crosnoe

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