A Quantitative Analysis of Online Plastic Surgeon Reviews for Abdominoplasty

Plastic and Reconstructive Surgery
Cecil QiuJohn Y S Kim

Abstract

Online reviews increasingly influence patients' decision-making. This is the first systematic, quantitative analysis of online reviews for abdominoplasty. Reviews for abdominoplasty were sampled from RealSelf, Yelp, and Google for six major metropolitan areas. A standard social sciences framework known as grounded theory was used to evaluate factors affecting satisfaction. The relative importance of factors was quantified using odds ratios. Seven hundred ninety-four reviews met inclusion criteria. There was significant geographic variation with respect to number of reviews (p < 0.01) and average rating (p = 0.014). The authors identified 10 statistically significant themes affecting satisfaction. Of these, aesthetic outcome was the most mentioned theme [n = 368 (46.3 percent)] and the most dominant driver of satisfaction. Interactions with staff had the second highest odds ratio, driven by the fact that all negative staff interactions led to negative reviews. Postoperative care had the next highest odds ratio, and was demonstrated to counteract the negative effects of poor surgical outcomes on satisfaction. The occurrence of a surgical complication and the cost of surgery were least associated with satisfaction. This analysis i...Continue Reading

References

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Citations

Sep 7, 2019·Plastic and Reconstructive Surgery·Jeremie D OliverGordon K Lee
Sep 7, 2019·Plastic and Reconstructive Surgery·Cecil S QiuJohn Y S Kim
Mar 3, 2020·Annals of Plastic Surgery·Paymon Sanati-MehrizyPeter J Taub
Nov 26, 2019·Plastic and Reconstructive Surgery·Jeremie D OliverGordon K Lee
Nov 26, 2019·Plastic and Reconstructive Surgery·Cecil S QiuJohn Y S Kim
May 23, 2020·Plastic and Reconstructive Surgery. Global Open·Lara L DevganTugce Ozturk

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