Activate Omaha: the journey to an active living environment

American Journal of Preventive Medicine
Jennifer L HubertyMary Balluff

Abstract

Omaha, an urban Nebraska community, represents 26% of the state's population. Activate Omaha, formed in 2003, addressed the obesity epidemic caused by physical inactivity and poor infrastructure to support active living in the community. Activate Omaha's efforts focused on a strategic social-marketing campaign, using baseline and annual data for guidance. Complementary programming was implemented parallel to the marketing campaigns. Safe Routes to School infrastructure projects were federally funded, and 20 miles of on-street bicycle facilities were funded privately. The mayor's Bicycle Pedestrian Advisory Committee was formed, including directors from city planning and public works. The initiative became recognized by the community as the lead resource promoting physical activity. This enabled the initiative to be instrumental in infrastructure changes and programming targeting the underserved. The initiative leveraged an additional $1,475,000 over 5 years. These funds created opportunities to invest in shared community resources such as providing bicycles for underserved youth, building infrastructure through Safe Routes to School initiatives, and successful worksite programming. Partners should be utilized in a strategic man...Continue Reading

Citations

Oct 3, 2012·Journal of Environmental and Public Health·Jennifer Kent, Susan Thompson
Aug 1, 2015·PloS One·Jeri BrittinTerry Huang
Aug 19, 2017·International Journal of Environmental Research and Public Health·Changzheng YuanAnne C Lusk
Apr 1, 2015·Obesity Reviews : an Official Journal of the International Association for the Study of Obesity·R van der KleijM Crone
Sep 7, 2016·The International Journal of Behavioral Nutrition and Physical Activity·Maria Rianne van der KleijTheo Paulussen
Jul 8, 2015·The Journal of School Health·Soultana Macridis, Enrique García Bengoechea
Mar 9, 2021·EClinicalMedicine·Shaun DanielliAra Darzi

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