An empirical assessment of common or usual names to label cell-based seafood products.

Journal of Food Science
William K Hallman, William K Hallman

Abstract

An important consideration in the commercialization of cell-based meat, poultry, and seafood is what common or usual name to use on package labels to meet U.S. Food and Drug Administration (FDA) regulations. However, naming these products has been the subject of considerable debate. This study used a 3 × 10 between-subjects online experiment involving a quota sample of 3,186 U.S. adult panel participants to test common or usual names using images of realistic packages of three types of seafood that a consumer might encounter in a supermarket. The terms tested were, "cell-based seafood," "cell-cultured seafood," "cultivated seafood," and "cultured seafood" and the phrases, "produced using cellular aquaculture," "cultivated from the cells of ____," and "grown directly from the cells of ____," where the blanks are filled by the name of the seafood product. Five criteria were used for evaluation, including each term's ability to: enable consumers to distinguish cell-based seafood from wild and farmed fish, to signal potential allergenicity, be seen by consumers as an appropriate term to identify the product, not disparage either cell-based or conventional products, and not evoke thoughts, images, or emotions that are inconsistent w...Continue Reading

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Citations

Jun 3, 2021·Foods·Keri SzejdaTessa Urbanovich

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Methods Mentioned

BETA
genetic modification

Software Mentioned

SPSS Statistics
mTurk

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