An examination of blood center structure and hospital customer satisfaction: what can centralized and decentralized blood centers learn from each other?

Health Marketing Quarterly
Robert Carden, Jami L DelliFraine

Abstract

The cost of blood and blood products has increased rapidly over the last several years while the supply of available blood donors has simultaneously decreased. Higher blood costs and donor shortages have put a strain on the relationship between blood suppliers and their hospital customers. This study examines the association between blood center centralization or decentralization and several aspects of hospital satisfaction. Centralized and decentralized blood centers have significant differences in various aspects of hospital customer satisfaction. Advantages and disadvantages of the two structures are discussed, as well as areas for future research.

References

Sep 30, 2000·Home Healthcare Nurse·L E Benefield
Jul 6, 2001·Health & Place·M O CaughyJ Patterson
Sep 11, 2002·Obstetrics and Gynecology·L Lewis Wall, Douglas Brown

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Citations

Aug 15, 2006·The Health Care Manager·Nermin Ozgulbas, Adnan Kisa

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