Analysis and Interpretation of Google Trends Data on Public Interest in Cosmetic Body Procedures

Aesthetic Surgery Journal
Jonathan D TijerinaRahim Nazerali

Abstract

Several online resources such as Google Trends (GT) enable plastic surgeons to track search volume trends for cosmetic procedures. Understanding these data may allow surgeons to better anticipate patients' interests and meet their needs. The authors sought to evaluate the correlation between GT search volumes and annual surgery volumes. Search terms were generated using the "related queries" feature of GT. Data were obtained for the terms breast augmentation, buttock augmentation, buttock implants, buttock lift, calf augmentation, liposuction, lower body lift, thighplasty, abdominoplasty, and brachioplasty from January 2004 to November 2017. Annual volumes for respective procedures were obtained from statistics reports of the American Society of Plastic Surgeons (ASPS) from 2006 to 2017 and American Society of Aesthetic Plastic Surgery (ASAPS) from 2004 to 2017. Correlations were evaluated applying univariate linear regression of GT data to both ASPS and ASAPS data. Geographical and temporal variations in search volume were detected during the study. Search volume trends that correlated significantly with both ASPS and ASAPS surgery volume trends were: "butt implants surgery" (ASPS: R2 = 0.366, P = 0.049; ASAPS: R2 = 0.380, P =...Continue Reading

References

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Citations

Oct 2, 2019·Aesthetic Surgery Journal·Jonathan D TijerinaRahim Nazerali
Feb 16, 2020·International Journal of Environmental Research and Public Health·Artur Strzelecki
Mar 19, 2020·Aesthetic Surgery Journal·Jonathan D TijerinaRahim Nazerali
Nov 13, 2019·Aesthetic Plastic Surgery·Federico Lo TortoDiego Ribuffo
Aug 9, 2019·Aesthetic Plastic Surgery·Jonathan D TijerinaRahim Nazerali
May 2, 2020·Aesthetic Plastic Surgery·Fara DayaniRahim S Nazerali
Feb 17, 2021·Aesthetic Surgery Journal·Christopher P BellairePeter J Taub
Nov 26, 2020·The Journal of Craniofacial Surgery·Adriana C PanayiZhen Yu
Sep 4, 2021·Journal of the American Podiatric Medical Association·Jana OlivovaDominick J Casciato
Sep 29, 2021·Aesthetic Surgery Journal·Kometh ThawanyaratRahim Nazerali

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