Anti-tobacco control industry strategies in Turkey

BMC Public Health
Seda Keklik, Derya Gultekin-Karakas

Abstract

Transnational tobacco companies (TTCs) penetrated the Turkish cigarette market due to trade and investment liberalization in the post-1980 period and eventually secured full control. Despite tobacco control policies put in place in reaction to accelerating consumption, TTCs reinforced their market power through a variety of strategies. This paper explores industry strategies that counteract tobacco control policies in Turkey. The study employs both qualitative and quantitative analyses to explore industry strategies in Turkey. Besides the content analyses of industry and market reports, descriptive analyses were conducted for the sub-periods of 1999-2015. The analyses focus on the market strategies of product innovation, advertisement-promotion, cost management and pricing. Rising sales of low tar, ultra-low tar, slim, super-slim and flavoured cigarettes indicate that product innovation served to sustain consumption. Besides, the tobacco industry, using its strong distribution channels, the Internet, and CSR projects, were found to have promoted smoking indirectly. The industry also rationalized manufacturing facilities and reduced the cost of tobacco, making Turkey a cigarette-manufacturing base. Tobacco manufacturers, moreove...Continue Reading

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Citations

Jan 20, 2019·Tobacco Control·Stella Aguinaga Bialous
Sep 14, 2019·Tobacco Induced Diseases·Dilek KaradoğanÜnal Şahin
Aug 11, 2021·Tobacco Control·Zaineb Danish SheikhAnna B Gilmore

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Software Mentioned

MPOWER
TurkStat
BAT
TAPDK
PhilSA

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