Association Between Media Doses of the Tips From Former Smokers Campaign and Cessation Behaviors and Intentions to Quit Among Cigarette Smokers, 2012-2015

Health Education & Behavior : the Official Publication of the Society for Public Health Education
Kevin C DavisShanna Cox

Abstract

Since 2012, the Centers for Disease Control and Prevention (CDC) has implemented Tips From Former Smokers ( Tips), the first federally funded tobacco education campaign in the United States. To date, there are no evaluations of its long-term impact. To assess the impact of varied doses of the Tips campaign from 2012 through 2015 on cessation-related behaviors and intentions among U.S. smokers. We used a national probability-based online survey of cigarette smokers ( n = 22,189) and recent quitters ( n = 776) to examine associations between doses of Tips advertising, measured by gross rating points (GRPs), and intentions to quit smoking in the next 30 days and quit attempts within the past 3 months. A curvilinear (i.e., square root) functional form of GRPs was used to capture patterns of diminishing effects at higher GRP levels. An increase of 1,000 quarterly Tips GRPs at the media market level was associated with increased odds of making a quit attempt in the past 3 months (adjusted odds ratio = 1.23, p < .001) and increased odds of intending to quit in the next 30 days (adjusted odds ratio = 1.17, p = .030). Results suggest that CDC-recommended media buys of 800 to 1,000 GRPs per quarter are sufficient to generate statisticall...Continue Reading

References

Jul 1, 1977·American Journal of Public Health·K E Warner
Sep 1, 1992·American Journal of Public Health·M E SaliveC H Hennekens
Nov 1, 2001·Journal of Human Hypertension·M C Gulliford
May 31, 2002·American Journal of Public Health·Matthew C FarrellyM Lyndon Haviland
Feb 25, 2005·American Journal of Public Health·Matthew C FarrellyCheryl G Healton
Jul 4, 2006·Psychiatric Services : a Journal of the American Psychiatric Association·Chad D MorrisNancy Johnson-Nagel
Feb 13, 2009·American Journal of Preventive Medicine·Matthew C FarrellyAltijani Hussin
Oct 12, 2010·Lancet·Melanie A WakefieldRobert C Hornik
Dec 18, 2010·American Journal of Public Health·Donna M ValloneJane A Allen
Feb 22, 2012·Tobacco Control·Sarah DurkinMelanie Wakefield
Aug 23, 2012·JAMA : the Journal of the American Medical Association·Howard K Koh, Kathleen G Sebelius
Oct 20, 2012·American Journal of Preventive Medicine·Matthew C FarrellyHarlan R Juster
Mar 26, 2014·Population Health Metrics·Laura Dwyer-LindgrenChristopher Jl Murray
Dec 17, 2014·American Journal of Preventive Medicine·Xin XuTerry F Pechacek
Jan 16, 2015·Health Education & Behavior : the Official Publication of the Society for Public Health Education·Li-Ling HuangGera E Nagelhout
May 16, 2015·Health Education Research·Jennifer C DukeDiane M Beistle
Nov 13, 2015·MMWR. Morbidity and Mortality Weekly Report·Ahmed JamalBrian A King
Mar 25, 2016·Preventing Chronic Disease·Linda J NeffShanna Cox

❮ Previous
Next ❯

Citations

Nov 30, 2018·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Judith J ProchaskaRobert Rodes
Mar 11, 2019·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Michelle JeongNoel T Brewer
Feb 23, 2020·Preventing Chronic Disease·Jennifer C DukeLauren Porter
Apr 30, 2020·Journal of Medical Internet Research·Lilian ChanBecky Freeman
Aug 29, 2020·Preventing Chronic Disease·Rebecca Murphy-HoeferCorinne Graffunder
Jun 5, 2018·Preventing Chronic Disease·Rebecca Murphy-HoeferCorinne Graffunder
Jan 9, 2021·American Journal of Health Promotion : AJHP·David C ColstonNancy L Fleischer
Oct 17, 2020·Journal of Health Communication·Jennifer C MorganJoseph N Cappella
Jan 19, 2021·American Journal of Preventive Medicine·Sundar S ShresthaBrian S Armour
Nov 19, 2020·International Journal of Environmental Research and Public Health·Alexa R RombergElizabeth C Hair
Aug 25, 2019·American Journal of Preventive Medicine·Jennifer C DukeJane A Allen

❮ Previous
Next ❯

Software Mentioned

Stata
KnowledgePanel

Related Concepts

Trending Feeds

COVID-19

Coronaviruses encompass a large family of viruses that cause the common cold as well as more serious diseases, such as the ongoing outbreak of coronavirus disease 2019 (COVID-19; formally known as 2019-nCoV). Coronaviruses can spread from animals to humans; symptoms include fever, cough, shortness of breath, and breathing difficulties; in more severe cases, infection can lead to death. This feed covers recent research on COVID-19.

Blastomycosis

Blastomycosis fungal infections spread through inhaling Blastomyces dermatitidis spores. Discover the latest research on blastomycosis fungal infections here.

Nuclear Pore Complex in ALS/FTD

Alterations in nucleocytoplasmic transport, controlled by the nuclear pore complex, may be involved in the pathomechanism underlying multiple neurodegenerative diseases including Amyotrophic Lateral Sclerosis and Frontotemporal Dementia. Here is the latest research on the nuclear pore complex in ALS and FTD.

Applications of Molecular Barcoding

The concept of molecular barcoding is that each original DNA or RNA molecule is attached to a unique sequence barcode. Sequence reads having different barcodes represent different original molecules, while sequence reads having the same barcode are results of PCR duplication from one original molecule. Discover the latest research on molecular barcoding here.

Chronic Fatigue Syndrome

Chronic fatigue syndrome is a disease characterized by unexplained disabling fatigue; the pathology of which is incompletely understood. Discover the latest research on chronic fatigue syndrome here.

Evolution of Pluripotency

Pluripotency refers to the ability of a cell to develop into three primary germ cell layers of the embryo. This feed focuses on the mechanisms that underlie the evolution of pluripotency. Here is the latest research.

Position Effect Variegation

Position Effect Variagation occurs when a gene is inactivated due to its positioning near heterochromatic regions within a chromosome. Discover the latest research on Position Effect Variagation here.

STING Receptor Agonists

Stimulator of IFN genes (STING) are a group of transmembrane proteins that are involved in the induction of type I interferon that is important in the innate immune response. The stimulation of STING has been an active area of research in the treatment of cancer and infectious diseases. Here is the latest research on STING receptor agonists.

Microbicide

Microbicides are products that can be applied to vaginal or rectal mucosal surfaces with the goal of preventing, or at least significantly reducing, the transmission of sexually transmitted infections. Here is the latest research on microbicides.