Attention to food and beverage advertisements as measured by eye-tracking technology and the food preferences and choices of youth

Journal of the Academy of Nutrition and Dietetics
Cayley E Velazquez, Keryn E Pasch

Abstract

The purpose of this study was to examine how objective measures of attention to food/beverage advertising were associated with the unhealthy food/beverage preferences and choices of children and adolescents. A self-report survey and eye-tracking session were completed by 102 youth (mean age=11.6 years; 56.4% were white; 43.1% were female) between April and November 2010. Participants viewed 40 food/beverage advertisements on a computer and their eye movements were recorded. Objective attention measures included total viewing time, fixation length (time spent viewing characters/logos, unhealthy food/beverage items), and fixation count (number of times an individual stops to examine characters/logos, unhealthy food/beverage items). Food/beverage preferences and choices were measured by self-report. The preferences index summed responses to 12 questions measuring snack food and sugar-sweetened beverage preferences and the choices index summed responses to eight questions measuring consumption of snack foods and sugar-sweetened beverages. Regression models examined whether attention to food/beverage advertising was associated with food preferences and choices, controlling for sex, age, and body mass index z score. The length of tim...Continue Reading

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Citations

Dec 18, 2014·Obesity Reviews : an Official Journal of the International Association for the Study of Obesity·V I Kraak, M Story
Oct 30, 2016·Journal of the Academy of Nutrition and Dietetics·Andrew D OgleChristina A Roberto
May 23, 2017·Journal of Biomedical Optics·Dino Carpentras, Christophe Moser
Jun 14, 2019·The Cochrane Database of Systematic Reviews·Peter von PhilipsbornEva Rehfuess
Aug 31, 2019·Obesity Reviews : an Official Journal of the International Association for the Study of Obesity·Yara QutteinaTim Smits
Mar 29, 2020·International Journal of Environmental Research and Public Health·Gráinne MurphyBrendan Rooney
Jun 9, 2021·Nutrition Journal·Luciana CastronuovoLorena Allemandi

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