Attitude Certainty and Attitudinal Advocacy: The Unique Roles of Clarity and Correctness

Personality & Social Psychology Bulletin
Lauren Cheatham, Zakary L Tormala

Abstract

When and why do people advocate on behalf of their attitudes? Past research suggests that attitude certainty is one important determinant. The current research seeks to provide more nuanced insight into this relationship by (a) exploring the unique roles of attitude clarity and attitude correctness, and (b) mapping clarity and correctness onto different forms of advocacy (sharing intentions and persuasion intentions). Across four studies, we find that correctness but not clarity plays an important role in promoting persuasion intentions, whereas both correctness and clarity help shape sharing intentions. Thus, this research unpacks the certainty-advocacy relation and helps identify experimental manipulations that uniquely drive persuasion and sharing intentions.

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Jan 1, 2007·Multivariate Behavioral Research·Kristopher J PreacherAndrew F Hayes

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Citations

Jan 20, 2018·Personality & Social Psychology Bulletin·Guy ItzchakovYaara Turjeman-Levi
Sep 15, 2017·Personality & Social Psychology Bulletin·Peter V ZunickRussell H Fazio
Sep 15, 2017·Personality & Social Psychology Bulletin·Lauren B Cheatham, Zakary L Tormala
May 24, 2020·Complementary Therapies in Medicine·Kathi J Kemper, Ruth A Etzel

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