Audience segmentation to disseminate behavioral health evidence to legislators: an empirical clustering analysis

Implementation Science : IS
Jonathan PurtleRoss C Brownson

Abstract

Elected officials (e.g., legislators) are an important but understudied population in dissemination research. Audience segmentation is essential in developing dissemination strategies that are tailored for legislators with different characteristics, but sophisticated audience segmentation analyses have not been conducted with this population. An empirical clustering audience segmentation study was conducted to (1) identify behavioral health (i.e., mental health and substance abuse) audience segments among US state legislators, (2) identify legislator characteristics that are predictive of segment membership, and (3) determine whether segment membership is predictive of support for state behavioral health parity laws. Latent class analysis (LCA) was used. Data were from a multi-modal (post-mail, e-mail, telephone) survey of state legislators fielded in 2017 (N = 475). Nine variables were included in the LCA (e.g., perceptions of behavioral health treatment effectiveness, mental illness stigma). Binary logistic regression tested associations between legislator characteristics (e.g., political party, gender, ideology) and segment membership. Multi-level logistic regression assessed the predictive validity of segment membership on ...Continue Reading

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Citations

Nov 30, 2018·American Journal of Public Health·Neal D GoldsteinJonathan Purtle
Jul 6, 2019·Psychiatric Services : a Journal of the American Psychiatric Association·Jonathan PurtleMariana Chilton
Jan 7, 2020·Annual Review of Public Health·Jonathan PurtleMichael Yudell
Jun 13, 2019·BMC Cancer·Charlotte VrintenLaura A V Marlow
Jun 11, 2020·Psychiatric Services : a Journal of the American Psychiatric Association·Jonathan PurtleKimberly E Hoagwood
Nov 7, 2019·Journal of Racial and Ethnic Health Disparities·Adolfo G CuevasJonathan Purtle
Apr 27, 2021·School Mental Health·Elizabeth A BakerAaron R Lyon
Jun 10, 2021·Global Advances in Health and Medicine : Improving Healthcare Outcomes Worldwide·Eric J RoseenKaren J Sherman
Aug 14, 2021·Psychiatric Services : a Journal of the American Psychiatric Association·Jonathan PurtleKimberly E Hoagwood

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