Beer consumers' perceptions of the health aspects of alcoholic beverages

Journal of Food Science
C A WrightC W Bamforth

Abstract

Consumers' perceptions about alcohol are shaped by numerous factors. This environment includes advertisements, public service announcements, product labels, various health claims, and warnings about the dangers of alcohol consumption. This study used focus groups and questionnaires to examine consumers' perceptions of alcoholic beverages based on their nutritional value and health benefits. The overall purpose of this study was to examine beer consumers' perceptions of the health attributes and content of alcoholic beverages. Volunteers were surveyed at large commercial breweries in California, Missouri, and New Hampshire. The anonymous, written survey was presented in a self-explanatory format and was completed in 5 to 10 min. The content and style of the survey were derived from focus groups conducted in California. The data are separated by location, gender, and over or under the age of 30. Parametric data on beverage rating were analyzed using analysis of variance (ANOVA) while the nonparametric data from True/False or Yes/No questions were analyzed using chi-square. Although statistically significant variances did exist between survey location, gender, and age, general trends emerged in areas of inquiry. The findings indic...Continue Reading

References

Jun 1, 1997·European Journal of Clinical Nutrition·M J GibneyJ M Kearney
Jul 15, 2000·Journal of the American Dietetic Association
Mar 9, 2006·The American Journal of Clinical Nutrition·Barry M PopkinWalter C Willett

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Citations

Nov 13, 2015·Critical Reviews in Food Science and Nutrition·Ana Patricia SilvaCees De Graaf
Oct 25, 2017·The American Journal of Tropical Medicine and Hygiene·Stanley JuinRoopal Patel
Sep 26, 2017·Critical Reviews in Food Science and Nutrition·Nevin ŞanlierAybüke Ceyhun Sezgin
May 4, 2011·Journal of Food Science·Daniel KotzJochen W L Cals

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