Behavior change communication and mobile populations: the evaluation of a cross-border HIV/AIDS communication strategy amongst migrants from Swaziland

AIDS Care
Eva SilvestrePaul Hutchinson

Abstract

This study investigates the effect of being exposed to the Soul City Southern Africa Regional OneLove campaign, a behavior change communication program, on sexual behavior and condom use among a mobile population in Swaziland. Data for this study come from a nationally representative sample of 845 individuals who reported traveling to neighboring countries for at least two weeks at any time in the previous two years. Respondents were asked about exposure to the campaign through television, radio, booklets, posters, and advertisements both in Swaziland and in the other countries where they had traveled in the previous two years. Odds ratios were used to estimate the relationships between the HIV/AIDS outcomes of interest and program exposure for the full sample as well as separately for males and females. The program had no effect on reducing known risky behaviors such as having multiple sexual partners. However, men exposed in Swaziland only (AOR = 3.4, CI 1.2-9.4) and in Swaziland and another country (AOR = 2.8, CI 1.0-7.7) were more likely to report using a condom at last sex. In the full sample, those exposed in Swaziland were more likely to report using a condom at last sex (AOR = 2.6, CI 1.3-5.3) and a condom at last sex w...Continue Reading

References

Oct 1, 2003·Tropical Medicine & International Health : TM & IH·Krishna C PoudelSusumu Wakai
Feb 13, 2004·Journal of Health Communication·Jane T Bertrand
Jun 1, 2006·Sexually Transmitted Infections·T BrownK Stanecki
May 13, 2008·International Journal of Infectious Diseases : IJID : Official Publication of the International Society for Infectious Diseases·Elia J MmbagaKnut-Inge Klepp
Jan 31, 2009·Journal of Health Communication·Seth M NoarRick S Zimmerman
Aug 7, 2010·Journal of Immigrant and Minority Health·Yuri A AmirkhanianTimothy L McAuliffe
Jan 1, 2011·African Journal of AIDS Research : AJAR·Jo VeareyKhangelani Moyo

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