Beyond the hashtag - An exploration of tweeting and replies at the European Society of Surgical Oncology 39th clinical conference (ESSO39)

European Journal of Surgical Oncology : the Journal of the European Society of Surgical Oncology and the British Association of Surgical Oncology
Graham MackenzieJulio Mayol

Abstract

Previous studies of conference tweeting have focused on tweets that used the conference hashtag. The aim of this study was to document responses beyond a specific conference hashtag. Observational study exploring replies to tweets for the 39th meeting of ESSO (ESSO39), Rotterdam, 9-11 October 2019. An extract of #ESSO39 tweets was obtained using NodeXL. Replies to these tweets were identified by viewing the tweets via Twitter.com. There were 210 tweets posted using the #ESSO39 hashtag by 64 tweeters. However, extending the analysis to include responses that did not use the hashtag, tweets using the hashtag only represent 54% of all tweets posted or quoted at the conference, and only 49% of the tweeters posting content or quoted in tweets. Based on this study of ESSO39 therefore roughly half of tweets and contributors to conference tweeting were not captured by focusing simply on the conference hashtag (#ESSO39). Mentioning another tweeter(s) in a tweet or response was associated with more retweets, as was including the hashtag in replies. Twitter activity at medical conferences extends beyond the conference hashtag. Almost half of the tweeting was beyond the hashtag. To increase visibility of tweets, conference delegates should...Continue Reading

References

Aug 22, 2014·PLoS Computational Biology·Sean Ekins, Ethan O Perlstein
Aug 23, 2017·Infection Control and Hospital Epidemiology : the Official Journal of the Society of Hospital Epidemiologists of America·Brett G MitchellLandon Aveling
Oct 23, 2018·European Journal of Surgical Oncology : the Journal of the European Society of Surgical Oncology and the British Association of Surgical Oncology·Kjetil Søreide
May 19, 2019·Clinical Microbiology and Infection : the Official Publication of the European Society of Clinical Microbiology and Infectious Diseases·M CevikG Mackenzie

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Citations

Jul 4, 2020·Clinical Cardiology·Graham Mackenzie, Martha Gulati
Jan 27, 2021·Antimicrobial Resistance and Infection Control·Romain MartischangDidier Pittet
Apr 8, 2021·HPB : the Official Journal of the International Hepato Pancreato Biliary Association·Olivia SgarburaKjetil Søreide
Sep 8, 2021·International Journal of Gynecological Cancer : Official Journal of the International Gynecological Cancer Society·Geetu Prakash BhandoriaUNKNOWN International Gynecological Cancer Society

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