Big tobacco, E-cigarettes, and a road to the smoking endgame

The International Journal on Drug Policy
J Robert Branston, David Sweanor

Abstract

The provision of the extraordinarily deadly product of cigarettes is dominated by a small number of large and incredibly profitable shareholder owned companies that are focussed on cigarettes. The legal duty of their managers to maximise shareholder wealth means that such companies vigorously fight any new public health measures that have the potential to disrupt their massive profit making, and have the resources to do so. Protecting the public health is therefore made a lot more difficult and expensive. We suggest that one way to counter this would be to actively design future tobacco control policies so that tobacco companies face mechanisms and incentives to develop in such a way that they no longer achieve the greatest shareholder value by focusing on cigarettes. A proper tobacco diversification and exit strategy for the shareholders of the profit-seeking tobacco industry would protect the public health by addressing the current addiction to the continuation of the cigarette market. The increasing popularity of e-cigarettes presents a particular opportunity in this regard, and we therefore suggest a possible policy response in order to start discussion in this area.

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Citations

Oct 4, 2017·Tobacco Control·David T LevyDavid B Abrams
Jul 23, 2018·Tobacco Control·Ron Borland
Nov 7, 2019·Clinical and Translational Allergy·Tari HaahtelaNils E Billo
Oct 14, 2017·European Journal of Public Health·Luis Saboga-NunesVance Rabius
Feb 7, 2019·Journal of Public Health·J Robert Branston, Anna B Gilmore
Feb 17, 2017·Journal of Public Health Policy·Michael MooreMike Daube

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