Boosting Creativity, but Only for Low Creative Connectivity: The Moderating Effect of Priming Stereotypically Inconsistent Information on Creativity

Frontiers in Psychology
Fangfang WenJia Gao

Abstract

Previous researchers have documented that priming inconsistent stereotypic information boosts creativity. The current study further examined the moderating role of creativity connectivity-which is the degree to which people perceive a social group or professional role to be relevant to creativity-in the priming of information related to the boosting effects of creativity. Study 1 adopted a 2 (stereotypically inconsistent target gender: male vs. female) × 2 [priming types: stereotypically consistent information (SCI) priming vs. stereotypically inconsistent information (SICI) priming] group design in which 89 college students from Wuhan were enrolled to complete a priming paradigm and a poster-advertising-design task. As a result, we found that the activation of inconsistent stereotypic information boosted creativity compared with that of consistent stereotypic information, which replicated previous findings. Study 2 also adopted a 2 (creativity-domain connectivity: high vs. low) × 2 (priming types: SCI priming vs. SICI priming) group design in which 85 college students from Wuhan were enrolled to complete the same tasks as in Study 1. The results of Study 2 indicated that when information with low relevance to creativity such a...Continue Reading

References

Mar 26, 2014·Journal of Experimental Psychology. General·Calvin K LaiBrian A Nosek
May 2, 2014·Personality & Social Psychology Bulletin·Małgorzata A GocłowskaCarsten K W De Dreu
Sep 18, 2015·Frontiers in Psychology·Eimear FinneganAlan Garnham
Feb 11, 2016·PloS One·Denis Dumas, Kevin N Dunbar
Oct 26, 2016·Social Neuroscience·Xiaobin ZhangBin Zuo
Feb 22, 2017·Frontiers in Psychology·Vaibhav TyagiSusan L Denham
Apr 25, 2018·Frontiers in Psychology·Yoed N KenettMiriam Faust
Jun 8, 2018·Frontiers in Psychology·Barbara ColomboBrendan Daneau

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