Can fear arousal in public health campaigns contribute to the decline of HIV prevalence?

Journal of Health Communication
Edward C Green, Kim Witte

Abstract

Most American health professionals who work in HIV/AIDS do not support the use of fear arousal in AIDS preventive education, believing it to be counterproductive. Meanwhile, many Africans, whether laypersons, health professionals, or politicians, seem to believe there is a legitimate role for fear arousal in changing sexual behavior. This African view is the one more supported by the empirical evidence, which suggests that the use of fear arousal in public health campaigns often works in promoting behavior change, when combined with self-efficacy. The authors provide overviews of the prevailing American expert view, African national views, and the most recent findings on the use of fear arousal in behavior change campaigns. Their analysis suggests that American, post-sexual-revolution values and beliefs may underlie rejection of fear arousal strategies, whereas a pragmatic realism based on personal experience underlies Africans' acceptance of and use of the same strategies in AIDS prevention campaigns.

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Citations

Jan 1, 2013·Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz·C Betsch, P Schmid
Jun 11, 2011·Health Communication·Nancy Muturi, Samuel Mwangi
Dec 2, 2006·Health Communication·William Evans
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Feb 20, 2013·AIDS and Behavior·Tyrel J StarksSarit A Golub
Mar 21, 2013·Studies in Family Planning·Edward C GreenNorman Hearst
Jun 13, 2015·Journal of Health Communication·Youngkee JuMyoungsoon You
Sep 11, 2014·Health Communication·Kimberly K WalkerMaria J Keyler
Feb 15, 2015·Personality & Social Psychology Bulletin·Lucia BosoneNikos Kalampalikis
Jan 31, 2012·Clinical Child Psychology and Psychiatry·Jemma HogwoodStephen Butler
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Aug 9, 2018·American Journal of Public Health·Amy Lauren FairchildJay K Varma
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Jun 1, 2011·African Journal of AIDS Research : AJAR·Gebeyehu W BogaleErwin Seydel
Dec 8, 2021·SAHARA J : Journal of Social Aspects of HIV/AIDS Research Alliance·Husameddin Farouk ElshiekhCiska Hoving

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Methods Mentioned

BETA
contraception

Software Mentioned

AARG
AIDSCOM
MEASURE
LoveLife
AIDSTECH

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