Can we undo our first impressions? The role of reinterpretation in reversing implicit evaluations

Journal of Personality and Social Psychology
Thomas C Mann, Melissa J Ferguson

Abstract

Little work has examined whether implicit evaluations can be effectively "undone" after learning new revelations. Across 7 experiments, participants fully reversed their implicit evaluation of a novel target person after reinterpreting earlier information. Revision occurred across multiple implicit evaluation measures (Experiments 1a and 1b), and only when the new information prompted a reinterpretation of prior learning versus did not (Experiment 2). The updating required active consideration of the information, as it emerged only with at least moderate cognitive resources (Experiment 3). Self-reported reinterpretation predicted (Experiment 4) and mediated (Experiment 5) revised implicit evaluations beyond the separate influence of how thoughtfully participants considered the new information in general. Finally, the revised evaluations were durable 3 days later (Experiment 6). We discuss how these results inform existing theoretical models, and consider implications for future research.

Citations

May 25, 2016·Social Cognitive and Affective Neuroscience·Peter Mende-Siedlecki, Alexander Todorov
Mar 16, 2018·Psychological Science·Matthew D RocklageLoran F Nordgren
Mar 21, 2018·Advances in Health Sciences Education : Theory and Practice·Timothy J WoodSusan Humphrey-Murto
Mar 31, 2016·Experimental Psychology·Sean HughesDermot Barnes-Holmes
Sep 20, 2018·Personality and Social Psychology Review : an Official Journal of the Society for Personality and Social Psychology, Inc·Pieter Van DesselJan De Houwer
Jul 7, 2020·Wiley Interdisciplinary Reviews. Cognitive Science·Nicolas Porot, Eric Mandelbaum
May 1, 2019·Proceedings of the National Academy of Sciences of the United States of America·Jeremy ConeMelissa J Ferguson
Apr 17, 2019·Nature Human Behaviour·Christopher J BryanCintia P Hinojosa
Oct 20, 2018·Cyberpsychology, Behavior and Social Networking·Brenda K Wiederhold
Jul 23, 2020·Aesthetic Plastic Surgery·Sammy OthmanJason D Bloom
Dec 27, 2016·Journal of Experimental Social Psychology·Thomas C Mann, Melissa J Ferguson
Nov 24, 2018·Trends in Cognitive Sciences·David M Amodio
Sep 14, 2018·Current Opinion in Psychology·Peter Mende-Siedlecki
Apr 14, 2021·Personality & Social Psychology Bulletin·Pieter Van DesselAnne Gast
Aug 4, 2021·Trends in Cognitive Sciences·Jan De HouwerTal Moran

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