Celebrity Influence Affecting Public Interest in Plastic Surgery Procedures: Google Trends Analysis

Aesthetic Plastic Surgery
Jonathan D TijerinaRahim Nazerali

Abstract

Medical decisions made by celebrities have a profound influence on medical decisions made by the general population. Google Trends (GT) is a free, online resource with virtually no barriers to use that allows for tracking of global search volumes as a proxy for determining public interest. In this study, we utilize GT to characterize the significant and measurable effects that the May 2013 announcement of Angelina Jolie's BRCA-influenced prophylactic mastectomy, May 2015 announcement of Kylie Jenner's lip augmentation, April 2017 announcement of Caitlyn Jenner's gender affirming surgery and February 2014 media attention given to Kim Kardashian's rumored buttock augmentation had on corresponding surgical procedure volumes. GT databases of search volumes were collected for terms related to prophylactic mastectomy, lip augmentation, gender affirming surgery and buttock augmentation categories from January 2004 to March 2019 using the "related queries" feature. Mean search volumes prior to respective announcements were compared to that of the period starting 6 months after. Additionally, the percent change from the month preceding respective celebrity announcements was compared to the month of the announcement for each search term....Continue Reading

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Citations

Mar 19, 2020·Aesthetic Surgery Journal·Jonathan D TijerinaRahim Nazerali
May 2, 2020·Aesthetic Plastic Surgery·Fara DayaniRahim S Nazerali
Aug 23, 2020·Aesthetic Surgery Journal·Akash ChandawarkarRoy Kim
Oct 22, 2020·Journal of Plastic, Reconstructive & Aesthetic Surgery : JPRAS·Paolo MontemurroPer Hedén
Feb 9, 2021·Toxicology Reports·Giovanni MontealegreAdriana Rojas-Villarraga
Feb 5, 2021·International Journal of Environmental Research and Public Health·Jacopo CiaffiFrancesco Ursini
Feb 17, 2021·Aesthetic Surgery Journal·Christopher P BellairePeter J Taub
Sep 29, 2021·Aesthetic Surgery Journal·Kometh ThawanyaratRahim Nazerali

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