Changes in the UK baby food market surveyed in 2013 and 2019: the rise of baby snacks and sweet/savoury foods

Archives of Disease in Childhood
Ada Lizbeth GarciaCharlotte M Wright

Abstract

To assess how the baby food market in the UK has changed between 2013 and 2019. United Kingdom. A cross-sectional survey of all infant food products available to buy in the UK online and in-store collected in 2019. Nutritional content and product descriptions were recorded and compared with an existing 2013 database. Change in the proportion of products marketed to infants aged 4 months, proportion classified as sweet versus savoury, spoonable versus dry (snacks) average sugar content. Fewer products were described as suitable for infants aged 4 months in 2019 (201, 23%) compared with 2013 (178, 43%; p<0.001), while the proportion for children in the 6-7-month age range increased (2013: 135, 33%; 2019: 369, 43%; p=0.001). The proportion of sweet and savoury products was unchanged; sweet spoonable products showed a small but significant decrease in sugar content (6%) between 2013 and 2019, but savoury spoonable products showed a 16% increase. Sweet snacks remained very sweet (~20 g/100 g median sugar at both time points). In the 2019 dataset, concentrated juice was added to 29% (n=253) of products and 18% (n=80) 'savoury' products comprised more than 50% sweet vegetables or fruit. The number and proportion of snacks increased ma...Continue Reading

References

Sep 11, 2013·Archives of Disease in Childhood·Ada L GarcíaCharlotte M Wright
Aug 25, 2015·Maternal & Child Nutrition·Ada Lizbeth GarciaCharlotte M Wright
Feb 7, 2017·International Journal of Obesity : Journal of the International Association for the Study of Obesity·E MokH A Weiler
Apr 21, 2017·The American Journal of Clinical Nutrition·Joyce MaaloufRobert K Merritt
Sep 12, 2018·The British Journal of Nutrition·Lauriane DemonteilSophie Nicklaus
Jul 16, 2019·Appetite·Hong XueBernard F Fuemmeler
Nov 9, 2019·International Journal of Environmental Research and Public Health·Ada L GarciaAlison Parrett

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