Charismatic Nonverbal Displays by Leaders Signal Receptivity and Formidability, and Tap Approach and Avoidance Motivational Systems

Frontiers in Psychology
Caroline F KeatingJaelah Hutchison

Abstract

Status cues and signals act as guidance systems by regulating social approach and avoidance. Applied to leadership, we hypothesized that nonverbal displays conveying the dual-status messages of receptivity and formidability and the approach/avoidance motives they activate set conditions for charismatic, leader-follower relationships. We investigated perceptions of charisma, the nonverbal signals associated with them, the motives they energize, and the relationships they support across levels of analysis. At the social-perceptual level (studies 1a-d), eligible voters rated political leaders' traits after viewing silent, 30-s videos of speeches presented online. As predicted, perceptions of politicians' receptivity (warmth and attractiveness) and formidability (competence and power) were independently associated with perceptions of their charisma; perceptions of trustworthiness and authenticity showed weaker or negligible associations. Results were similar when the stimuli were female, Jamaican educational leaders. Leaders' nonverbal behavior was linked to perceptions of their receptivity, formidability, and charisma in study 2. At the brain systems level, studies 3a and 3b tested predictions that charismatic nonverbal performanc...Continue Reading

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