Charting the contributions of cognitive flexibility to creativity: Self-guided transitions as a process-based index of creativity-related adaptivity

PloS One
Yihan Wu, Wilma Koutstaal

Abstract

Creativity is pivotal to solving complex problems of many kinds, yet how cognitive flexibility dynamically supports creative processes is largely unexplored. Despite being a crucial multi-faceted contributor in creative thinking, cognitive flexibility, as typically assessed, does not fully capture how people adaptively shift between varying or persisting in their current problem-solving efforts. To fill this theoretical and methodological gap, we introduce a new operationalization of cognitive flexibility: the process-based Self-Guided Transition (SGT) measures, which assess when participants autonomously choose to continue working on one of two concurrently presented items (dwell length) and how often they choose to switch between the two items (shift count). We examine how these measures correlate with three diverse creativity tasks, and with creative performance on a more complex "garden design" task. Analyses of the relations between these new cognitive flexibility measures in 66 young adults revealed that SGT dwell length positively correlated with creative performance across several tasks. The SGT shift count positively correlated with within-task performance for a two-item choice task tapping divergent thinking (Alternat...Continue Reading

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