City re-imagined: Multi-stakeholder study on branding Hong Kong as a city of greenery

Journal of Environmental Management
Kelvin Wai Kit Fok, Winnie Wai Yi Law

Abstract

This study explores the potential to enhance a city's international position and social development through mainstreaming urban greenery in its city branding exercise. The variety of services by urban greenery are theorised to be compatible with the economic and social purposes of city branding. Despite enjoying exceptional green cityscape with the presence of country parks and other green resources, the comparative strength is under-valued under Hong Kong's current brand. This Hong Kong-based study looks into the crucial linkages between city branding and urban greening by factoring in the perception of local residents, overseas investors/workers and tourists. The results from the questionnaire survey (n = 240) reveal that people generally favour incorporating more green elements into the brand, largely due to the positive relationship between urban greenery provision and quality of living. Together with the supplementary focus groups (n = 10) and email interviews, the findings throw light on the significance of these green resources in both projecting a liveable city image and enhancing the living quality for sustainable city development and management, as well as how adopting such brand can facilitate urban greening. The res...Continue Reading

Related Concepts

Trending Feeds

COVID-19

Coronaviruses encompass a large family of viruses that cause the common cold as well as more serious diseases, such as the ongoing outbreak of coronavirus disease 2019 (COVID-19; formally known as 2019-nCoV). Coronaviruses can spread from animals to humans; symptoms include fever, cough, shortness of breath, and breathing difficulties; in more severe cases, infection can lead to death. This feed covers recent research on COVID-19.

Blastomycosis

Blastomycosis fungal infections spread through inhaling Blastomyces dermatitidis spores. Discover the latest research on blastomycosis fungal infections here.

Nuclear Pore Complex in ALS/FTD

Alterations in nucleocytoplasmic transport, controlled by the nuclear pore complex, may be involved in the pathomechanism underlying multiple neurodegenerative diseases including Amyotrophic Lateral Sclerosis and Frontotemporal Dementia. Here is the latest research on the nuclear pore complex in ALS and FTD.

Applications of Molecular Barcoding

The concept of molecular barcoding is that each original DNA or RNA molecule is attached to a unique sequence barcode. Sequence reads having different barcodes represent different original molecules, while sequence reads having the same barcode are results of PCR duplication from one original molecule. Discover the latest research on molecular barcoding here.

Chronic Fatigue Syndrome

Chronic fatigue syndrome is a disease characterized by unexplained disabling fatigue; the pathology of which is incompletely understood. Discover the latest research on chronic fatigue syndrome here.

Evolution of Pluripotency

Pluripotency refers to the ability of a cell to develop into three primary germ cell layers of the embryo. This feed focuses on the mechanisms that underlie the evolution of pluripotency. Here is the latest research.

Position Effect Variegation

Position Effect Variagation occurs when a gene is inactivated due to its positioning near heterochromatic regions within a chromosome. Discover the latest research on Position Effect Variagation here.

STING Receptor Agonists

Stimulator of IFN genes (STING) are a group of transmembrane proteins that are involved in the induction of type I interferon that is important in the innate immune response. The stimulation of STING has been an active area of research in the treatment of cancer and infectious diseases. Here is the latest research on STING receptor agonists.

Microbicide

Microbicides are products that can be applied to vaginal or rectal mucosal surfaces with the goal of preventing, or at least significantly reducing, the transmission of sexually transmitted infections. Here is the latest research on microbicides.

© 2022 Meta ULC. All rights reserved