Color and women attractiveness: when red clothed women are perceived to have more intense sexual intent

The Journal of Social Psychology
Nicolas Guéguen

Abstract

Research has shown that with some nonhuman primates, red is associated with greater sexual attractiveness of females, and recent studies found that a woman with red clothes increases attraction behavior in men. However, the mechanism that explains such behavior was not studied. In this experiment, we hypothesized that men overestimated women's sexual intent when wearing red clothing. Participants evaluated attractiveness and the sexual intent of a woman presented in a photograph wearing a red, a blue, a green or a white tee-shirt. It was found that men evaluated higher sexual intent in the red clothing condition. It was also found that perception of the woman's sexual intent was not moderated by attractiveness rating.

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Citations

Jul 3, 2013·Annual Review of Psychology·Andrew J Elliot, Markus A Maier
Dec 23, 2014·Evolution and Human Behavior : Official Journal of the Human Behavior and Evolution Society·Kelly D HughesBenjamin Y Hayden
Mar 5, 2014·Ergonomics·Karyn PravossoudovitchAndrew J Elliot
Apr 30, 2015·Evolutionary Psychology : an International Journal of Evolutionary Approaches to Psychology and Behavior·Silvie LiškováDaniel Frynta
Mar 1, 2015·Evolutionary Psychology : an International Journal of Evolutionary Approaches to Psychology and Behavior·Alex L JonesRobert Ward
Nov 26, 2016·Perception·Christopher A ThorstensonDavid I Perrett
Nov 29, 2017·Frontiers in Psychology·David M G LewisDavid M Buss
Oct 5, 2018·Evolutionary Psychology : an International Journal of Evolutionary Approaches to Psychology and Behavior·Gabrielle K LehmannRobert J Calin-Jageman
Apr 18, 2015·Canadian Journal of Psychiatry. Revue Canadienne De Psychiatrie·Mary V Seeman
Apr 25, 2018·Evolutionary Psychology : an International Journal of Evolutionary Approaches to Psychology and Behavior·Robin S S Kramer, Jerrica Mulgrew
Jul 7, 2018·Frontiers in Psychology·Tetsuto MinamiShigeki Nakauchi
Jan 20, 2017·Frontiers in Human Neuroscience·Shawn BlizzardMazyar Fallah

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