Communicating health-Optimising young adults' engagement with health messages using social media: Study protocol

Nutrition & Dietetics : the Journal of the Dietitians Association of Australia
Catherine LombardHelen Truby

Abstract

Obesity is a global health problem. Understanding how to utilise social media (SM) as a platform for intervention and engagement with young adults (YAs) will help the practitioners to harness this media more effectively for obesity prevention. Communicating health (CH) aims to understand the use of SM by YAs, including Aboriginal YAs, and in doing so will improve the effectiveness of SM strategies to motivate, engage and retain YAs in interventions to reduce the risk of obesity, and identify and disseminate effective ways for health professionals to deliver obesity prevention interventions via SM. The present study describes the theoretical framework and methodologies for the CH study, which is organised into four interrelated phases, each building on the outcomes of preceding phases. Phase 1 is a mixed methods approach to understand how YAs use SM to navigate their health issues, including healthy eating. Phase 2 utilises co-creation workshops where YAs and public health practitioners collaboratively generate healthy eating messages and communication strategies. Phase 3 evaluates these messages in a real-world setting. Phase 4 is the translation phase where public health practitioners use outcomes from CH to inform future stra...Continue Reading

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Citations

Nov 25, 2019·Nutrition & Dietetics : the Journal of the Dietitians Association of Australia·Rebecca HaslamClare E Collins
Oct 5, 2019·Nutrition & Dietetics : the Journal of the Dietitians Association of Australia·Kim RounsefellTracy A McCaffrey
Jun 26, 2020·Nutrients·Eva L JenkinsTracy A McCaffrey
Jul 25, 2020·Journal of Medical Internet Research·Eva L JenkinsTracy A McCaffrey
Dec 12, 2018·Nutrition & Dietetics : the Journal of the Dietitians Association of Australia·Julie Brimblecombe
Apr 2, 2020·The International Journal of Behavioral Nutrition and Physical Activity·Linda BrennanTracy A McCaffrey
May 1, 2021·Nutrients·Julia Suwalska, Paweł Bogdański
Jan 19, 2022·Journal of Medical Internet Research·Megan S C LimTracy McCaffrey
Jan 29, 2022·Journal of Medical Internet Research·Anna Lea StarkChristoph Dockweiler

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