Comparison of 4 recruiting strategies in a smoking cessation trial.

American Journal of Health Behavior
David B BullerBrooke Magnusson

Abstract

To compare 4 online and off-line recruiting methods. Young adult smokers (n=3353) were recruited to a trial comparing smoking cessation services with an online health risk assessment (HRA), online ads, offline materials, and quit-line screening. Online ads (n=1426; $41.35) and off-line materials recruited the most smokers (n=1341; $56.23) for the lowest cost. Quitline screening was more expensive (n=189; $132.22), but enrollees used cessation services the most (34%-82%). Online HRA was least successful and most costly (n=397; $630.85) but had the highest follow-up (45%-55%). Online ads and off-line materials were most effective and cost-effective methods.

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Citations

Feb 14, 2013·Journal of Medical Internet Research·Amy Joanna MorganAndrew James Mackinnon
Feb 3, 2015·Journal of Substance Use·J Michael WilkersonSyed W Noor
Feb 14, 2014·Australasian Journal on Ageing·Siobhan T O'Dwyer, Wendy Moyle
Nov 20, 2015·Prevention Science : the Official Journal of the Society for Prevention Research·Markus MoessnerStephanie Bauer
May 22, 2016·JMIR MHealth and UHealth·Lori A J Scott-SheldonBeth C Bock
Dec 22, 2016·International Journal of Environmental Research and Public Health·Kaitlyn E BrodarNoel T Brewer
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May 2, 2015·Sexual Abuse : a Journal of Research and Treatment·Calvin M LangtonBianca Humbert
Nov 9, 2017·Prevention Science : the Official Journal of the Society for Prevention Research·Sabrina OesterleMegan A Moreno
Jan 3, 2020·Clinical Trials : Journal of the Society for Clinical Trials·Janice L RudkowskiJohn R Goffin
Sep 27, 2016·International Journal of Sexual Health : Official Journal of the World Association for Sexual Health·J Michael WilkersonMaria L Ekstrand
Dec 14, 2018·JMIR Mental Health·Andrea Lynn MurphyDavid M Gardner
Nov 5, 2020·Journal of Medical Internet Research·Mette Brøgger-MikkelsenSimon Francis Thomsen
Jun 3, 2021·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Ellie EyestoneKathryn L Taylor

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