Comparison of two front-of-package nutrition labeling schemes, and their explanation, on consumers' perception of product healthfulness and food choice

Appetite
Pamela J LundebergGina S Mohr

Abstract

Front-of-package (FOP) nutrition labels are increasingly used to present nutritional information to consumers. A variety of FOP nutrition schemes exist for presenting condensed nutrition information. The present study directly compared two symbolic FOP labeling systems - traffic light and star-based schemes - with specific regard to healthfulness perception and purchase intention for a variety of products. Additionally, this study investigated which method of message framing (gain, loss, gain + loss) would best enable individuals to effectively utilize the FOP labels. College students (n = 306) viewed food packages featuring either star or traffic light FOP labels and rated the healthfulness of each product and their likelihood of purchasing the product. Within each label type, participants were presented with differently-framed instructions regarding how to use the labels. Participants who viewed the star labels rated products with the lowest healthfulness as significantly less healthful and rated products with the highest healthfulness as significantly more healthful compared to participants who viewed those same products with traffic light labels. Purchase intention did not differ by label type. Additionally, including any t...Continue Reading

Citations

Apr 24, 2019·The Journal of Alternative and Complementary Medicine : Research on Paradigm, Practice, and Policy·Heather Boon, Natalie Bozinovski
Aug 5, 2020·International Journal of Food Sciences and Nutrition·Marco Francesco MazzùAntea Gambicorti
Apr 8, 2020·International Quarterly of Community Health Education·Zahra EsfandiariRoya Kelishadi
Jan 1, 2020·Obesity Science & Practice·Alice DumoitierBrandon R McFadden
Mar 29, 2021·Journal of the Academy of Nutrition and Dietetics·Mackenzie J FerranteLaura L Bellows
Jun 3, 2021·Foods·Maria João MoreiraCristina Saraiva

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