Consumer and product-specific characteristics influencing the effect of nutrition, health and risk reduction claims on preferences and purchase behavior - A systematic review

Appetite
Johann Steinhauser, Ulrich Hamm

Abstract

The research on nutrition, health, and risk reduction claims (NHR claims) shows a lack of consensus as to whether these claims have a positive or negative effect on consumer's preferences and purchase behavior. This issue has been highlighted by many authors. Therefore, a comprehensive literature review was performed to find reasons for contradictory results. First, a theoretical framework was developed which divided the determinants of the effects of NHR claims on consumers' preferences and purchase behavior into consumer and product-specific characteristics. Additionally, a categorization for the different NHR claim types was constructed to make the studies comparable. Afterwards, the scientific literature from the 1980s until May 2017 was scanned and 66 articles were found to be relevant. Consumer-specific characteristics such as nutrition knowledge, health motivation, familiarity, and socio-demographic characteristics were found to influence the NHR claim effect. Important product-specific characteristics were the perceived healthiness of the food product, the interaction between the product and the nutrient in the NHR claim, and the interaction between the claimed benefit and the NHR claim type. The consumer's nutrition kn...Continue Reading

Citations

Feb 13, 2019·Current Pharmaceutical Biotechnology·Andreas Y TroumbisGeorgios K Vasios
Nov 14, 2019·Nutrients·Azzurra Annunziata, Angela Mariani
Sep 25, 2020·Nutrients·Alyne Michelle BotelhoGiovanna Medeiros Rataichesck Fiates
Dec 22, 2019·Nutrients·Montserrat Costa-Font, Cesar Revoredo-Giha
May 17, 2021·Food Research International·Alessia LombardiGianni Cicia
Nov 9, 2021·Frontiers in Nutrition·Saleh Moradi, Joanne Hort

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