Consumers' health perceptions of three types of milk: a survey in Australia

Appetite
A E M Bus, A Worsley

Abstract

A survey was conducted among 345 randomly selected shoppers in Melbourne, Australia, to identify their perceptions of the healthiness of whole milk, reduced fat milk and soy milk and to investigate demographic influences on health perceptions and types of milk consumption. The survey revealed major differences in shoppers' perceptions of the three types of milk along the themes of bone health, weight control, disease prevention, and, allergy and disease causation. Generally whole milk was perceived more negatively than soy or reduced fat milk. There were few demographic differences in the shoppers' perceptions of the three products. Reported consumption of reduced fat milk was more frequent among women and elderly people, and whole milk consumption was positively related to parenthood. The findings suggest that previous marketing and education campaigns have been effective but the widespread uncertainty and erroneous beliefs about milk products suggest that many consumers have not assimilated new findings about milk products. This represents a challenge for industry and public health practitioners.

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Citations

Dec 24, 2005·Journal of the American College of Nutrition·Brunello WüthrichRobert Sieber
Jun 29, 2004·Journal of Clinical Gastroenterology·Lucia Bacciottini, Maria Luisa Brandi
Jul 7, 2014·Journal of Dairy Science·Magali CholletBarbara Walther
Jan 13, 2015·Critical Reviews in Food Science and Nutrition·Outi Elina MäkinenElke Karin Arendt
Sep 8, 2018·Archives of Disease in Childhood·Ian M Balfour-Lynn
Feb 7, 2013·Animal Science Journal = Nihon Chikusan Gakkaihō·Tetsuya SeoFumiro Kashiwamura
Aug 2, 2019·Nutrición hospitalaria·Aránzazu Aparicio VizueteAna María López-Sobaler
Dec 23, 2019·Journal of Dairy Science·Molly Paterson, Stephanie Clark
Nov 24, 2020·Journal of Dairy Science·Christopher A WolfBrandon R McFadden

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