PMID: 11915203Mar 28, 2002Paper

Cooley building opens in Houston. Demonstrates value of fully integrated marketing communications

Profiles in Healthcare Marketing
Tom Rees

Abstract

The Texas Heart Institute at St. Luke's Episcopal HospiTal in Houston dedicated its new 10-story Denton A. Cooley Building in January. The structure opened with a fanfare, thanks to a well-integrated marketing communications program.

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