Crafting safe and effective suicide prevention media messages: outcomes from a workshop in Australia

International Journal of Mental Health Systems
Maria FtanouJane Pirkis

Abstract

Suicide and suicide-related behaviours are major public health concerns in Australia and worldwide. One universal intervention that has received an increased focus as a means of preventing suicide is the use of media campaigns. There is, however, a lack of understanding of the kinds of campaign messages that are safe and effective. The current paper aims to expand on this knowledge. The study objectives were to: (1) explore what suicide prevention experts consider to be essential characteristics of effective and safe suicide media campaigns; (2) develop suicide prevention media messages; and (3) explore the impact that these messages might have on different audiences. We conducted a workshop in July 2015 which was attended by 21 experts (professionals with knowledge about suicide prevention and/or media campaigns, and people with a lived experience of suicide). The experts were split into three groups, and each group developed a suicide prevention message for one of the following target audiences: people at risk of suicide; family and peers of people at risk of suicide; and people bereaved by suicide. The three groups generally agreed that these messages had to include two key characteristics: (1) validate or reflect the target...Continue Reading

References

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Mar 8, 2018·Suicide & Life-threatening Behavior·Julie CerelChris Flaherty

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Citations

Jun 2, 2020·Archives of Suicide Research : Official Journal of the International Academy for Suicide Research·Maria FtanouJane Pirkis
Sep 2, 2020·Health Communication·Benedikt TillThomas Niederkrotenthaler
Sep 9, 2020·Archives of Suicide Research : Official Journal of the International Academy for Suicide Research·Elizabeth KarrasTracy A Stecker
Oct 20, 2020·Archives of Suicide Research : Official Journal of the International Academy for Suicide Research·David WatlingKairi Kõlves
May 1, 2021·International Journal of Environmental Research and Public Health·Maria FtanouJane Pirkis
Aug 28, 2021·International Journal of Environmental Research and Public Health·Denise ErbutoMaurizio Pompili

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