Creativity Is Optimal Novelty and Maximal Positive Affect: A New Definition Based on the Spreading Activation Model.

Frontiers in Neuroscience
Emery Schubert

Abstract

Creativity is commonly defined as a process that leads to a novel and useful outcome (an idea, product, or expression). However, two dilemmas about this definition remain unresolved: (1) A strict application of usefulness is difficult to apply to artistic works: who decides what artwork is useful, and how it is useful? (2) The implied boundary conditions of novelty are problematic: The default perspective is that novelty has a monotonic increasing relationship with creativity, or it is categorical-i.e., novel or not. To address these dilemmas, this paper proposes a spreading activation model of creativity (SAMOC), a model built on a brain-architecture-inspired vast interconnected network of nodes, each node representing information, and assigned meanings through interaction with the environment. Nodes are linked to each other according to principles of temporal contiguity (linking objects/events in time) and similarity (linking objects/events by shared features). A node activated by attention spreads through the network through previously linked nodes. Nodes that are well connected activate each other easily, while those that are weakly connected do not. Net total activation corresponds to positive affect (e.g., pleasure), and ...Continue Reading

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