Cross cultural differences in unconscious knowledge

Cognition
Sachiko KiyokawaLouise Crowe

Abstract

Previous studies have indicated cross cultural differences in conscious processes, such that Asians have a global preference and Westerners a more analytical one. We investigated whether these biases also apply to unconscious knowledge. In Experiment 1, Japanese and UK participants memorized strings of large (global) letters made out of small (local) letters. The strings constituted one sequence of letters at a global level and a different sequence at a local level. Implicit learning occurred at the global and not the local level for the Japanese but equally at both levels for the English. In Experiment 2, the Japanese preference for global over local processing persisted even when structure existed only at the local but not global level. In Experiment 3, Japanese and UK participants were asked to attend to just one of the levels, global or local. Now the cultural groups performed similarly, indicating that the bias largely reflects preference rather than ability (although the data left room for residual ability differences). In Experiment 4, the greater global advantage of Japanese rather English was confirmed for strings made of Japanese kana rather than Roman letters. That is, the cultural difference is not due to familiarit...Continue Reading

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Citations

Jan 26, 2013·PloS One·Junchen ShangXiaolan Fu
Mar 8, 2016·British Journal of Psychology·Tarek AmerLynn Hasher
Aug 25, 2015·Frontiers in Psychology·Eleni Ziori, Zoltán Dienes
Jul 8, 2014·Consciousness and Cognition·Eleni ZioriZoltán Dienes
Jun 19, 2013·Consciousness and Cognition·Andy D Mealor, Zoltan Dienes
Jan 16, 2013·Consciousness and Cognition·Xiuyan GuoZhiliang Yang
Jul 19, 2013·Consciousness and Cognition·Feifei LiZoltan Dienes
Aug 15, 2014·Frontiers in Psychology·Zoltan Dienes
Mar 13, 2018·Frontiers in Psychology·Fuqiang QiaoZoltan Dienes
Nov 27, 2018·Royal Society Open Science·Xiaoli LingZoltan Dienes

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