Cross-modal associations between odors and colors

Chemical Senses
M Luisa DemattèCharles Spence

Abstract

In the present study, we investigated the nature of any cross-modal associations between colors and odors. In Experiment 1, we show that participants consistently match certain odors to specific colors when asked to explicitly select from among different colors the one that best matched a given odor. In Experiment 2, we investigated the robustness of these cross-modal associations using a cross-modal variant of the implicit association test (IAT). Participants made speeded discrimination responses to a random sequence of odors (strawberry vs. spearmint) and color patches (pink vs. turquoise). On the basis of the results of Experiment 1, the assignment of these targets onto the two response keys was manipulated in order to generate compatible (e.g., responding to the pink color and to the strawberry odor with the same response key) and incompatible (e.g., responding to the pink color and to the spearmint odor with the same response key) blocks of trials. The results showed that participants responded more rapidly and accurately to odor-color pairings having a stronger association than to those having a weaker (or no) association. These results suggest that odor-color associations can be both systematic and robust. The paradigm d...Continue Reading

Citations

Jun 19, 2012·Experimental Brain Research·Cesare V Parise, Charles Spence
Oct 29, 2010·The Quarterly Journal of Experimental Psychology : QJEP·Claudia Bonfiglioli
Sep 17, 2008·Chemical Senses·M Luisa DemattèCharles Spence
Nov 3, 2012·Chemical Senses·Grant Hanson-VauxCharles Spence
Dec 26, 2013·Chemical Senses·Han-Seok SeoThomas Hummel
Jul 10, 2014·PloS One·Carmel A LevitanJasper J F van den Bosch
Nov 4, 2015·Behavioural Neurology·Masayuki SatohHidekazu Tomimoto
Jun 24, 2011·Acta Psychologica·Anne-Sylvie Crisinel, Charles Spence
Jul 15, 2015·Neuropsychologia·B G SlocombeJ Simner
Oct 16, 2009·Consciousness and Cognition·Maya U ShankarCharles Spence
Oct 1, 2014·Journal of Cognitive Neuroscience·Amanda K RobinsonJason B Mattingley
Dec 17, 2014·Frontiers in Psychology·Carlos VelascoCharles Spence
Jun 17, 2016·Attention, Perception & Psychophysics·Amanda K RobinsonJason B Mattingley
Jan 13, 2017·Journal of Clinical and Experimental Neuropsychology·Daniela D'ImperioValentina Moro
Apr 1, 2017·Biochemical and Biophysical Research Communications·You ZhouYong-Hua Ji
Apr 14, 2016·Perception·Liliana AlbertazziRocco Micciolo
Jun 10, 2011·Perception·Bruno MeszMariano Sigman
Nov 13, 2015·Perception·Liliana AlbertazziAndrea van Doorn
Oct 3, 2012·Perception·Richard J StevensonAlex Russell
Oct 28, 2018·Animal Cognition·Simon PotierFrancesco Bonadonna
Feb 14, 2018·Neurology·Motoyasu HonmaMitsuru Kawamura
Apr 18, 2015·Canadian Journal of Psychiatry. Revue Canadienne De Psychiatrie·Mary V Seeman
Jun 18, 2016·Multisensory Research·Elena NavaChiara Turati
Aug 30, 2017·Frontiers in Psychology·Ewelina WnukAsifa Majid
Jan 10, 2018·Frontiers in Psychology·Felipe Reinoso CarvalhoCharles Spence
Oct 29, 2020·Cognitive Research: Principles and Implications·Charles Spence
Jan 11, 2020·Multisensory Research·Charles Spence
Dec 11, 2020·Acta Psychologica·Laura SchmitzCordula Vesper
Apr 20, 2021·I-Perception·Agnieszka SabiniewiczThomas Hummel

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