Cultural Influence on Adoption and Use of e-Health: Evidence in Bangladesh

Telemedicine Journal and E-health : the Official Journal of the American Telemedicine Association
Md Rakibul Hoque, Yukun Bao

Abstract

E-health is an important initiative among the public and private hospitals in Bangladesh in the last few years. The factors influencing e-health adoption have been a well-investigated research area in both developed and developing countries. However, there have been only a few studies exploring the role of cultural factors in the adoption and use of e-health, particularly in developing countries. In this study, we investigated the influence of culture on the adoption of e-health in Bangladesh. This study developed a more adequate research framework by integrating Hofstede's cultural dimension model and the Technology Acceptance Model (TAM). A structured questionnaire was used to collect data from respondents in different private and public hospitals in Bangladesh. The partial least squares method, a statistical analysis technique based on the Structural Equation Model, was used to analyze the collected data. The study found that cultural dimensions such as Power Distance, Masculinity, and Restraint had significant impacts on Intention to Use e-Health, whereas Uncertainty Avoidance, Collectivism, and Pragmatism had no significant impact on Intention to Use e-Health in Bangladesh. The results also revealed that Perceived Usefulne...Continue Reading

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Citations

Oct 5, 2017·Telemedicine Journal and E-health : the Official Journal of the American Telemedicine Association·G M Azmal Ali QuaosarYukun Bao
Apr 18, 2018·Telemedicine Journal and E-health : the Official Journal of the American Telemedicine Association·Nazmul HossainAshir Ahmed
Nov 20, 2018·Telemedicine Journal and E-health : the Official Journal of the American Telemedicine Association·Adnan Mustafa AlBar, Md Rakibul Hoque
Jul 7, 2017·BMC Medical Informatics and Decision Making·Jorge Tavares, Tiago Oliveira
Dec 1, 2020·Health Information Management : Journal of the Health Information Management Association of Australia·Yaser A AlsahafiAdel A Khwaji
Jun 1, 2021·Journal of Medical Internet Research·Milena HeinschFrances Kay-Lambkin

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