De-legitimising complementary medicine: framings of the Friends of Science in Medicine-CAM debate in Australian media reports

Sociology of Health & Illness
Monique Lewis

Abstract

Complementary and alternative medicine (CAM) has developed into a complex and formidable commercial, sociocultural and political force in Australia, and given its influence, it is a relevant subject for scholars, health practitioners, health communicators, journalists, policy-makers, and consumers of healthcare products and services. This research will consider a relative newcomer to the claims-making space about CAM in the Australian health media-scape; the Friends of Science in Medicine (FSM), an activist group of medical practitioners, researchers, and scientists, founded in late 2011. Using content analysis supported by NVivo, I searched for articles specifically referring to FSM and measured the patterns and frequencies of media frames, intonation and sources that are featured in Australian mainstream news reports between December 2011 and April 2017. The negative headlining and intonation of reports predominated, along with framing CAM as part of a lucrative, undisciplined and unethical industry as well as an illegitimate healthcare approach, more broadly. The findings offer insight into how journalists respond, replicate or reconstruct the framings that are provided by an influential and elite group of medical practition...Continue Reading

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Citations

Apr 1, 2021·The Journal of Alternative and Complementary Medicine : Research on Paradigm, Practice, and Policy·Jennifer HunterCaroline Smith
May 27, 2021·Global Advances in Health and Medicine : Improving Healthcare Outcomes Worldwide·Jennifer Hunter PhD MScPH BMedJoanna E Harnett PhD MHSc BHSc
Nov 25, 2021·Sociology of Health & Illness·Kevin Dew, Monika Clark-Grill

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