Detecting internet search activity for mouth cancer in Ireland

The British Journal of Oral & Maxillofacial Surgery
G MurrayJ E Fenton

Abstract

Mouth Cancer Awareness Day in Ireland was launched in September 2010 by survivors of the disease to promote public awareness of suspicious signs of oral cancer and to provide free dental examinations. To find out whether its introduction had increased public interest in the disease, we used Google Trends to find out how often users in Ireland had searched for "oral cancer" and "mouth cancer" across all Google domains between January 2005 and December 2013. The number of internet searches for these cancers has increased significantly (p <0.001) and has peaked each September since the awareness day was launched in 2010. More people searched for "mouth cancer" than for "oral cancer". These findings may have valuable clinical implications, as an increase in public awareness of mouth cancer could result in earlier presentation and better prognosis.

References

Dec 10, 1999·British Dental Journal·K A WarnakulasuriyaN W Johnson
Sep 23, 2008·Oral Oncology·Saman Warnakulasuriya
May 9, 2009·The New England Journal of Medicine·John S BrownsteinLawrence C Madoff
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Citations

Feb 24, 2016·World Neurosurgery·Anna C Lawson McLeanJan Walter
Jul 9, 2016·The British Journal of Oral & Maxillofacial Surgery·D MacCarthyE O'Sullivan
Mar 31, 2018·The International Journal of Pharmacy Practice·Alan Hanna, Lezley-Anne Hanna
Jan 10, 2018·Journal of Medical Internet Research·Charles A PhillipsRaina M Merchant
Nov 8, 2018·Journal of Medical Internet Research·Amaryllis MavraganiKonstantinos P Tsagarakis
Jan 4, 2019·Journal of Cancer Research and Clinical Oncology·Pandia Rajan Jeyaraj, Edward Rajan Samuel Nadar
Dec 8, 2020·Social Science & Medicine·Erin VernonRaechel Warren

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