Development and acceptability testing of a Facebook smoking cessation intervention for sexual and gender minority young adults

Internet Interventions : the Application of Information Technology in Mental and Behavioural Health
Erin A VogelDanielle E Ramo

Abstract

This study tested engagement in and acceptability of a digital smoking cessation intervention designed for young adults and tailored to sexual and gender minority (SGM) individuals. The intervention included 90 Facebook posts delivered in private groups tailored to readiness to quit smoking (Ready to quit in 30 days/Not Ready; 180 posts total; 101 posts SGM-tailored by content/image). Acceptability was evaluated over 30 days (3 posts/day). Participants' (N = 27) open-ended feedback was coded and tallied; posts with significant negative feedback were flagged for change. Flags and comment volume were examined by SGM tailoring (versus not tailored) and content category (motivational interviewing, experiential strategies, behavioral strategies, relevant topics). Engagement and acceptability were high. All participants reported viewing at least half of the posts, and the majority reported viewing all 90 posts (M comments per participant = 51.74). The majority of participants agreed or strongly agreed with statements about the intervention's helpfulness and clarity. Posts received an average of 8.08 comments (SD = 2.58), with 59 posts (32.8%) flagged for change. Posts engaged comments and were found to be acceptable at comparable lev...Continue Reading

Citations

Sep 29, 2019·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Erin A VogelGary L Humfleet
Dec 15, 2020·Health & Social Care in the Community·Kerryn DrysdaleChristy E Newman
Aug 18, 2021·Internet Interventions : the Application of Information Technology in Mental and Behavioural Health·César G Escobar-VieraSherry Pagoto

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