Development of a health promotion programme to improve awareness of factors that affect fertility, and evaluation of its reach in the first 5 years

Reproductive Biomedicine & Society Online
Karin HammarbergLouise Johnson

Abstract

Awareness among people of reproductive age about the factors that influence fertility and reproductive outcomes, including medically assisted reproduction outcomes, is generally low. To improve awareness about the potentially modifiable factors that affect fertility and reproductive outcomes, 'Your Fertility', a fertility health promotion programme funded by the Australian Government, was established in 2011. This paper describes the development and evaluation of the reach of the Your Fertility programme from its inception in 2011 to June 2016. Systematically recorded outcomes for the programme's key focus areas and Google Analytics data were collated. Key achievements include developing and maintaining an internationally renowned website that experiences high growth and demand for fertility-related information; by 2016, over 5 million users had viewed more than 10 million webpages, and over 96,000 users had engaged in programme messages across social media. Programme messages have reached more than 4 million Australian social media users, and a potential audience of 150 million through media coverage across more than 320 media features. More than 4200 education and health professionals have completed online learning modules, a...Continue Reading

Citations

Jun 19, 2018·Upsala Journal of Medical Sciences·Maria Ekstrand RagnarMargareta Larsson
Jul 11, 2018·Human Fertility : Journal of the British Fertility Society·Jacky BoivinChina Harrison
Jul 31, 2018·Human Fertility : Journal of the British Fertility Society·Eugenie PriorLouise Johnson
Dec 13, 2018·Upsala Journal of Medical Sciences·Randi SylvestLone Schmidt
Feb 4, 2019·Australian Journal of Primary Health·Karin Hammarberg, Leanne Taylor
Mar 2, 2019·Human Fertility : Journal of the British Fertility Society·Joyce C HarperJacky Boivin
Aug 15, 2019·Aging·Aleksandra Rosiak-GillMalgorzata Piasecka
Oct 3, 2018·Nihon eiseigaku zasshi. Japanese journal of hygiene·Sachiko Iijima, Kazuhito Yokoyama
Jan 27, 2019·Nature Reviews. Disease Primers·Cynthia M FarquharJacky Boivin
Oct 12, 2020·Reproductive Biomedicine Online·Eri MaedaYukihiro Terada
Feb 28, 2021·Journal of Bioethical Inquiry·Anita Stuhmcke
Apr 25, 2021·Sexual & Reproductive Healthcare : Official Journal of the Swedish Association of Midwives·Lauren PearsonKarin Hammarberg
Aug 6, 2021·Human Fertility : Journal of the British Fertility Society·Juliana PedroMariana V Martins

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Software Mentioned

VARTA
FertiSTAT
Google Australia
Instragram
Google Analytics
HealthDirect

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