PMID: 3749979Jan 1, 1986Paper

Diarrhea and the social marketing of oral rehydration salts in Bangladesh

Social Science & Medicine
E C Green

Abstract

An anthropological study of knowledge, attitudes and practices relating to child diarrhea and specifically to ORS was carried out in Bangladesh. The purpose of the study was to help design a culturally-sensitive social marketing program. Information was gathered on indigenous classification of diarrheas, patterns of therapy recourse and diarrhea management, and understanding of dehydration symptoms as well as use and attitudes regarding ORS. Among the findings were that 58% of households sampled had tried ORS at least once; ORS was perceived as a medicine with several positive attributes; literacy was positively related to ORS use; and there were no significant cultural barriers to ORS adoption.

References

Jan 1, 1984·Social Science & Medicine·I de ZoysaR Loewenson
Jan 1, 1984·Home Healthcare Nurse·S Stuart-Siddall
Sep 1, 1981·Indian Journal of Pediatrics·V KumarP Diwedi

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Citations

Mar 1, 1991·Indian Journal of Pediatrics·V P Reddaiah, S K Kapoor
Jan 1, 1988·Transactions of the Royal Society of Tropical Medicine and Hygiene·J D ClemensM R Rao
Jan 1, 1988·Social Science & Medicine·M G Weiss
Jan 1, 1988·Social Science & Medicine·M E Bentley
Jan 1, 1988·Social Science & Medicine·J Coreil, E Genece
Aug 1, 1992·Social Science & Medicine·L Stone
Jan 1, 1990·International Quarterly of Community Health Education·J AubelB Coulibaly
Nov 1, 1995·Clinical Pediatrics·J CoreilN Barkey

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