Did limits on payments for tobacco placements in US movies affect how movies are made?

Tobacco Control
Matthis MorgensternJames D Sargent

Abstract

To compare how smoking was depicted in Hollywood movies before and after an intervention limiting paid product placement for cigarette brands. Correlational analysis. Top box office hits released in the USA primarily between 1988 and 2011 (n=2134). The Master Settlement Agreement (MSA), implemented in 1998. This study analyses trends for whether or not movies depicted smoking, and among movies with smoking, counts for character smoking scenes and average smoking scene duration. There was no detectable trend for any measure prior to the MSA. In 1999, 79% of movies contained smoking, and movies with smoking contained 8 scenes of character smoking, with the average duration of a character smoking scene being 81 s. After the MSA, there were significant negative post-MSA changes (p<0.05) for linear trends in proportion of movies with any smoking (which declined to 41% by 2011) and, in movies with smoking, counts of character smoking scenes (which declined to 4 by 2011). Between 1999 and 2000, there was an immediate and dramatic drop in average length of a character smoking scene, which decreased to 19 s, and remained there for the duration of the study. The probability that the drop of -62.5 (95% CI -55.1 to -70.0) seconds was due t...Continue Reading

References

Mar 15, 2002·Tobacco Control·C Mekemson, S A Glantz
May 19, 2005·JAMA : the Journal of the American Medical Association·Anna M Adachi-MejiaJames D Sargent
Nov 26, 2008·Tobacco Control·Simon Chapman
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May 29, 2013·JAMA Pediatrics·Elaina BergaminiJames D Sargent
Dec 17, 2014·PloS One·Jayani JayawardhanaGerard Silvestri

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Citations

Feb 17, 2017·Journal of Public Health Policy·Michael MooreMike Daube
Jan 15, 2019·The Cochrane Database of Systematic Reviews·Samantha CukierJames D Sargent
Nov 6, 2018·Current Addiction Reports·Kristina M JacksonJoy Gabrielli

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