PMID: 20640331Aug 5, 2010Paper

Discourses about health risk behaviour and the moralization of the everyday life

Ciência & saúde coletiva
Marcos BagrichevskyAdriana Estevão

Abstract

The text analyses critically the polarity between discourses about healthy life styles and the sedentariness in the context of new technologies for health information research and dissemination. We argue that the techno-scientific rationality has grown an 'economy of trues' which, on the perspective of conducting to safe life styles, has prescribed a normative ideal of self discipline which tends to generate distress and consumerism of artifacts of burning calories. In the hegemonic production of systems of truth, sedentariness has been seen as a kind of unhealthy behavior that is ranked as moral failure. Emphasis is given about the multiple discourses embracing life styles and risk, taken as biopolitics devices imbricated in the communication processes in health, which has to be lightened up for their ethics and politics implications. The spectacularization of life styles associated to the consumption and the production of narratives that have badly influenced our culture, making bigger the distance of a socially possible notion of health. We discussed the regulatory essence of such a symbolic reference in the construction of knowledge systems that have been (re)defined what is to be healthy, normal and unhealthy.

References

Dec 13, 2005·International Journal of Epidemiology·Paul CamposGlenn Gaesser
Jul 1, 2006·Revista de saúde pública·Mauricio L Barreto
Aug 17, 2006·Social Science & Medicine·David Buchanan

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Citations

Jun 9, 2016·Ciência & saúde coletiva·Fabio Fortunato Brasil de Carvalho, Júlia Aparecida Devidé Nogueira
Mar 17, 2017·Ciência & saúde coletiva·Emília Carvalho Leitão BiatoSilas Borges Monteiro
Jul 23, 2015·Cadernos de saúde pública·Danielle Ribeiro de MoraesAna Paula Pereira da Gama Alves Ribeiro
Jan 16, 2015·Revista latino-americana de enfermagem·Débora de Souza SantosSilvana Martins Mishima
Jun 9, 2016·Ciência & saúde coletiva·Mariella Silva de Oliveira-CostaAna Valéria Machado Mendonça
Sep 1, 2018·Revista de salud pública·Rodrigo A Soto-Lagos
Nov 12, 2020·Ciência & saúde coletiva·Rubia Carla Formighieri Giordani, Marisete Teresinha Hoffmann-Horochovski

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