Does changing the order of threat and efficacy information influence the persuasiveness of threat messages?

British Journal of Health Psychology
Sue HallTheresa M Marteau

Abstract

The aim of this study is to investigate the impact of changing the conventional threat-before-efficacy order of threat messages on the persuasiveness of a leaflet informing women smokers of the link between smoking and cervical cancer. The study used a between-groups design in which women smokers were sequentially allocated to one of three groups. Two groups received one of two leaflets aimed at providing information about the link between smoking and cervical cancer: one provided threat-before-efficacy information; the other provided efficacy-before-threat information. The third group received no leaflet. Participants (N=178) were recruited by a commercial survey organization. Purposeful sampling was used to ensure that women with a wide range of ages and educational qualifications were included. Outcomes were intention to stop smoking, recall of information, and threat and efficacy perceptions. Although women in the 'efficacy-before-threat' group recalled more efficacy information, and those in the 'threat-before-efficacy' group recalled more threat information, the leaflets were similarly persuasive. Compared with women not given a leaflet, those given either of the two leaflets had greater intentions to stop smoking and hig...Continue Reading

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Citations

Nov 29, 2011·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Florian Vogt, Theresa M Marteau
Nov 26, 2009·Patient Education and Counseling·Florian VogtTheresa M Marteau
Aug 22, 2016·Accident; Analysis and Prevention·Rachel L Cathcart, A Ian Glendon
Oct 20, 2011·Medical Decision Making : an International Journal of the Society for Medical Decision Making·F VogtT M Marteau
Jul 22, 2021·Health Psychology and Behavioral Medicine·Lisa Selma MoussaouiOlivier Desrichard

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