Electronic and Social Media-based Radiology Learning Initiative: Development, Implementation, Viewership Trends, and Assessment at 1 Year

Academic Radiology
Nicholas A KoontzDarel E Heitkamp

Abstract

We report the development of a new "Case of the Day" (COTD) educational initiative using email, social media (SoMe), and a website to disseminate content, as well as its trends in viewership and assessment of utility for the first year of implementation. Using an image-rich format, a new unknown case was disseminated to radiology trainees and attendings at our institution by email twice per week, including history, salient images, and follow-up questions. Simultaneously, content was externally disseminated on Twitter and a publicly viewable departmental website. On subsequent days, the answer was posted via email, Twitter, and website in the form of a brief YouTube video lecture. Viewership data were collected over the first 12 months (July 1, 2016 to June 30, 2017), and an anonymous survey of participants was performed. Sixty-five COTDs had complete viewership data and were included in our analysis, yielding 4911 "case" email views (mean = 76), 3798 "answer" email views (mean = 58), 68,034 "case" Twitter impressions (mean = 1047), 75,724 "answer" Twitter impressions (mean = 1164), 5465 "case" Twitter engagements (mean = 84), and 5307 "answer" Twitter engagements (mean = 82). COTD YouTube video lectures garnered 3657 views (mea...Continue Reading

Citations

Jan 4, 2020·Journal of Digital Imaging·Supriya GuptaElizabeth A Krupinski
Oct 21, 2020·Journal of the American College of Radiology : JACR·Judith Ann GaddeNicholas A Koontz
May 19, 2020·The Journal of Surgical Research·Douglas J CassidyRoy Phitayakorn
Dec 3, 2020·Current Problems in Diagnostic Radiology·Pedro V StaziakiHarprit S Bedi
Mar 17, 2021·Journal of Nuclear Medicine Technology·Paige Bennett, Kathryn Morton
Sep 26, 2020·Academic Radiology·Linda KelahanLawrence Chow

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