Eliciting repeat blood donations: tell early career donors why their blood type is special and more will give again

Vox Sanguinis
J H ChamlaK Walsh

Abstract

This study was designed to investigate whether sending a personalized and informative letter to early career donors would increase the number returning to donate again, as the literature suggests that it is at around the third donation that people become career donors. Experimental participants were sent a recruitment letter that included information about their own blood type and the percentage of the general population with the same blood type who donated. Control participants received a recruitment letter with some general information. The aim of the study was to determine whether more participants in the experimental group, compared with the control group, would donate blood within a 4-week period after receiving their personalized recruitment letter. Donors in the experimental group were 43% more likely to return to donate than those in the control group [chi(2) (1) = 5.79, P < 0.016]. Sending out personalized, informative letters appears to be a potentially powerful donor-retention tool.

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Citations

Mar 14, 2016·Transfusion Medicine Reviews·Kathleen L BagotBarbara M Masser
Dec 1, 2011·Transfusion Medicine Reviews·Gaston GodinSteve Amireault
Sep 21, 2010·Transfusion Medicine Reviews·Juergen RingwaldReinhold Eckstein
Jan 5, 2011·International Emergency Nursing·Merav Ben Natan, Lena Gorkov
Jun 24, 2008·Transfusion Medicine Reviews·Barbara M MasserDeborah J Terry
Oct 11, 2011·Transfusion·Cesar de Almeida NetoUNKNOWN NHLBI Retrovirus Epidemiology Donor Study-II (REDS-II), International Component
Jul 31, 2013·British Journal of Haematology·Gregory A Denomme
Oct 25, 2016·Transfusion·Carley N GemelliDaniel Waller
Mar 7, 2020·Transfusion·Mathew R P SapianoSridhar V Basavaraju
Jan 31, 2021·Transfusion·Patrick TrépanierJosée Perreault

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