Emotional mechanisms and format effects of motivational questions for blood donation.

Transfusion
Christopher R FranceLisa A Williams

Abstract

Prior studies suggest that responding to online motivational questions increases blood donation intention. The present studies were designed to extend these findings by (a) exploring the impact of methodologic variations in the content and order of administration of specific questions on donation intention and (b) examining anticipated positive and negative emotional reactions as potential mediators. In the first study, 4709 respondents (51.2% female; mean ± SD age, 38.4 ± 12.1 years) were randomly assigned to one of four motivational questions or a no-question control. In the second study, 5291 respondents (52.7% female; mean ± SD age, 37.3 ± 11.9 years) were randomly assigned to one of six motivational questions or a no-question control. In both studies, the motivational questions were followed by measures of donation intention, anticipated warm glow, and anticipated regret. In Study 1, three of the four questions were associated with higher donation intentions, with anticipated warm glow being a potential partial mediator for two of the questions. In Study 2, five of the six questions were associated with higher donation intentions, with anticipated warm glow and anticipated regret being potential partial mediators for three...Continue Reading

References

Jul 16, 2008·Health Psychology : Official Journal of the Division of Health Psychology, American Psychological Association·Eamonn FergusonClaire Lawrence
Apr 15, 2009·Behavioural and Cognitive Psychotherapy·William R Miller, Stephen Rollnick
May 12, 2010·Transfusion·Kadian S SinclairChristopher R France
Jun 1, 2008·Journal of Psychotherapy Integration·Christopher C Wagner, Karen S Ingersoll
Oct 28, 2017·Transfusion·Christopher R France, Janis L France
Sep 28, 2018·Transfusion·Christopher R France, Janis L France
May 2, 2020·Transfusion Medicine and Hemotherapy : Offizielles Organ Der Deutschen Gesellschaft Fur̈ Transfusionsmedizin Und Immunham̈atologie·Barbara MasserLisa Williams

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